The Best Ideas Happen

on the Loo

To celebrate World Toilet Day 2025, we have created this learning hub to explore innovation, ideas and developments in the sanitation sector. We hope it sparks some new ideas!

The Best Ideas Podcast

Listen to our chat with

Rémi Kaupp, CBSA

Listen to our chat with

Maya Lubeck-Schricker, SOIL

Listen to our chat with

Alvin Anderson, BORDA

This World Toilet Day, we’re celebrating the power of brilliant ideas 💡

Because sometimes, simple moments spark the biggest innovations. At Loowatt, we’re proving that toilets can do more than meet a basic need. They can drive sustainability, improve health, and create circular value from waste.

4.2 billion people still lack access to safe sanitation, and solving that requires bold thinking. Our waterless, chemical-free toilet systems and circular sanitation model show what’s possible when innovation meets necessity.

This World Toilet Day, we’re shining a light on the ideas, and the people, transforming how the world thinks about sanitation.

Question Time

What’s the best idea you’ve had on the loo?

  • We need toilets fit for the future

    We must urgently invest in ‘future-ready' sanitation – resilient to climate change and accessible to everyone, everywhere, always. Read more about the UN World Toilet Day 2025 theme:

    Visit UN Website

  • Build it.

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

    Make It

  • World Toilet Day Factsheet

    “In a changing world, one thing is constant: we’ll always need the toilet. No matter what lies ahead, we will always rely on sanitation to protect us from diseases and keep our environment clean. Today, billions of people still live without a safe toilet — with the poorest, especially women and girls, worst affected.”

    Download 2025 Factsheet

  • Sell it.

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

    Make It

“We urgently need to invest in ‘future-ready’ sanitation today. Together, we must ensure toilets are: accessible to all; resilient to floods, droughts and other climate shocks; minimize greenhouse gas emissions; and, are supported by strong systems and sustained investment.” - UN Water

Helpful resources from our friends at SOIL Haiti

  • No matter where you are, you will need a toilet. That's what connects us as humans.

  • Together, we fight to secure the future of our most valuable resources.

  • There's hope, and there's a lot of work to do. Access to sanitation is a human right.

  • Monet Goode

    FOUNDER

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

  • Emmett Marsh

    DESIGN DIRECTOR

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

  • Eleanor Parks

    SUSTAINABILITY DIRECTOR

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

Our partners